The First Annual Conference of China Environmental Protection Cluster Brand (CEPCB) was held in Shanghai on May 9. Liu Pingjun, distinguished expert of the National Committee of the Chinese People’s Political Consultative Conference (CPPCC), chairman of the Advisory Group of the ISO Technical Committee for Brand Evaluation, and director-general of China Council for Brand Development, addressed the conference. CECEP President Yu Honghui, delivered a keynote speech as vice chairman of CEPCB. Zheng Chaohui, chief economist of CECEP and secretary general of CEPCB, delivered a work report on behalf of CEPCB.